Ben Bruton on LinkedIn: Home (2024)

thinking out loud...games. games and more games. with designing and building games being more accessible to create and play, does it make sense to create mutiple kinds of games for different devices based off of a singular IP? or would that create IP fatigue and negatively impact the core IP?

When I used to run gamer-targeted campaigns for clients, #brand events were exciting 1 hit wonders. When hosted on a 3rd party platform, we would have to market the hype again for the next event, losing users to another brand's activities on that same platform. Making it nearly impossible to build lasting relationships with gamers for brands. To top it off, there were no tools to create unique experiences for these newfound fans.Do you want #Gamers to be registered with a 3rd party platform, or with you? Why spend all that time, effort & money to funnel them to an ecosystem that isn't yours? Especially when you can engage, activate & retarget them using a white-label solution like the #GamersHub. Have your brand's #gamer #community hub with EIG.🎨 In your brand style📝 Users register with you🏆 Run your tournaments🎮 Gamify the experience with your brand🎬 Build consistent messaging through gamer-centric content🚀 Funnel users through Ad placements you control#EsportsMadeEasy #EaaS #GamerAudience

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I remember sitting in a conference room almost exactly 5 years ago when the LeagueSpot platform started as a drawing on a whiteboard. What a crazy ride along the way, and to now have flown past this major milestone (110,564 as of posting) feels like a real achievement. What makes us different? In my opinion...🪨 Dependability is king. Our engineering team works tirelessly to make sure our platform is available when you need it most.🤝 We treat our customers with respect, and our team is just plain fun to work with. Ask our customers how our interactions make them feel and you'll see what I mean.👩 We are user-centric and hungry for feedback. We spend a ton of time on automation features and general quality-of-life improvements for our users because our platform would be meaningless without them.🔐 We build everything with privacy and security in mind. Most of our users are under 20, so it's extremely important that we treat their data with care.In summary: we care deeply about what we do, and we believe that making every one of our communities successful raises the bar for the entire industry.Hopefully the next 100K comes even faster! Congrats to the entire LeagueSpot team.

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🔥 Big publishers across the board are limiting local gaming experiences. 🚫🎮 Let's shake things up by bringing esports closer to home 🏠💥 Join forces with local indie gaming studios and esports teams, programs, and schools to create gaming communities that transcend the boundaries set by major publishers. Together, we can redefine what it means to be a part of a thriving gaming community and push the world towards Esports 2.0! 🌟🎮It's time to be RADCL-LY different.How can you level up your community? Need help? Join our community in Discord to network and get advice: https://lnkd.in/eCZwtKEAFor an expert analysis, send me a message and let's get started. My first piece of advice is always free 👀#esports #gamers #publishers #gamingcommunity #communitygrowth

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The German Games Industry Association wants Germany to be 'the best esports location' 📈This is one of the 10 'demands' they have for their industry, stated in their annual gaming report. Check the whole report here: https://lnkd.in/eqS2P9J3 “Whether esport is a sport or not is not decisive. At the same time, there needs to be more support for young talent and events in the states and local communities so that we in Germany can participate in this international phenomenon at a world level.”💪 Germany can already be considered a powerhouse in esports. With IEM Cologne, Riot Games's LEC production, Gamescom, G2, MOUZ, BIG, and many more. #esports #gaming #germany

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Newsletter No.3 by ScotCreate is now up and running! Same as usual, please reach out if you have any games, esports, content creation related news, events or other!(Had to delete the other post since there were link issues which persisted even when editing post, but with the new post it's fixed!)

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The Gamershub, the 🖤of the EIG. Our Gamershub is the central interface between the #brand and the #community. This is where the competition of gaming and esports takes place and is surrounded by a full entertainment package with news, the latest TikToks or YouTube videos from your brand.The implemented tournament engine allows you to coordinate and play events for thousands of players at the same time. Community tools such as Discord are closely linked to this to pick up gamers where they are.Your community can also organize and play themselves. With the User Generated Tournaments feature, members can set up and host their own competitions.Does your brand want to reach the gaming target group and have an organic influence? Time for your Gamershub. 👈

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Gaming marketing is an umbrella term for all activities that tap into game experiences e.g., in-game integrations, esports sponsorships, gaming-themed physical products, and more. In other words, it's a huge topic.So, to clarify and simplify the practice, the Gaming Marketing Institute has released the ultimate introduction course!Check it out to learn what it is, how to do it well, and how it benefits your business and career!https://lnkd.in/etPU9nTG #gamingmarketing #videogames #learninganddevelopment

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#snsinstitutions#snsdesignthinkers#designthinkingEsports, short for electronic sports, is a form of competition using video games.Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams.Players competing in a League of Legends tournamentMultiplayer competitions were long a part of video game culture, but were largely between amateurs until the late 2000s, when the advent of online streaming media platforms, particularly YouTube and Twitch, enabled a surge in participation by professional gamers and spectators.By the 2010s, esports was a major part of the video game industry, with many game developers designing for and funding for tournaments and other events.Esports first became popular in East Asia, particularly in China and South Korea (which first licensed professional players since 2000) but less so in Japan, whose broad anti-gambling laws which prohibit professional gaming tournaments.Esports are also popular in Europe and the Americas, which host regional and international events

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Greenberg Traurig's Video Games & Esports Group handles matters in the rapidly converging worlds of video games, esports, virtual and augmented reality, entertainment, mobile media, music, and social networking. In this article, they outline and provide insight into the 5 trends to watch in 2024:🕹Generative AI Disrupts the Video Game Industry –🕹Saudi Arabia takes Center Stage 🕹The Introduction of Esports into the Olympic Movement 🕹The Growth of Indie Studios 🕹The Growth of Video Game Design and Esports Programs in Universities📹 Watch this video and read the full piece here: https://buff.ly/49cg8FJ. #2024Trends #Trends #GTPublishedArticle #VideoGames #Esports

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