Amey Lee on LinkedIn: Looking for a speaker? I'm starting to fill my speaking calendar for the… (2024)

What do the terms Brand Story and Brand Storytelling actually mean?Are they the same thing?And what impact can they have on your business when it comes to marketing and building your brand?They're commonplace terms in marketing now, and while they're often used interchangeably, they aren't the same.In my latest article, I explore how they're different, why they’re both important to growing a successful brand and business, and where on earth you should start.There's a link to the full article below 👇 #brandstory #brandstorytelling #brandstrategy

2

1 Comment

I have a question for you about #journaling...If you do some form of journaling (daily or otherwise) I'd love to know how you do it, and why you do it. And if you don't - I'd love to know the why for that too.As a writer, I'm not always in the mood to do any sort of journalling - I write so much as it is, that taking the time to do it always falls down my priority list.I think I also suffer a bit from writing perfectionism when it comes to journalling!But I know there are benefits too!So LinkedIn friends! I want you to tell me about your journalling habits (or decision not to make a habit) so I can decide whether I should make it a habit too.Share in the comments below 👇💛

2

4 Comments

Did you catch my conversation with Sales Queen Frances Pratt from Metisan?We went head to head - sales vs marketing - and here are the top three things we talked about in our conversation.>>You MUST Know Your CustomerKnowing your customer is the most important thing you can do for your sales or your marketing (and both Fran's sales training and my brand story strategy process will help you to do that)>> The most important word in sales and marketing is the word ANDSales and marketing are sisters. You need them BOTH to have business success.>> We all want More Sales with Less MarketingWe all want to make more sales with less marketing effort right? And that means we need to level up our sales game as well as our marketing game.We also chatted about how we sometimes use marketing to hide from sales, how sales and marketing are sisters, and how BRAND is the thing that can supercharge both your sales AND your marketing.If you missed it, you can check out the full recording below. It's an awesome way to spend 30 minutes of your learning time this week. 💛

2

1 Comment

Brand Strategy isn’t something that all businesses do – at least not in an official way.Sometimes you engage a brand agency to help you create one. Sometimes you create a brand strategy on the fly – whether you do it with intention or not.But even if you’ve got a professionally created Brand Strategy, there’s a good chance that it’s not doing what it should do for your brand.If you’ve ever wondered why you need a Brand Story Strategy, in my latest article, I look at why the way you’ve been doing it probably doesn’t cut it, and why my approach is the answer to easier brand strategy that you’ll be able to implement.Let's explore how you can create a Brand Strategy that will grow your business.You'll find a link to the whole story in the first comment below 👇

5

1 Comment

Sales vs Marketing...Want to hear me duke it out with my favourite Sales Queen Frances Pratt from @metisanau?Join us on Thursday here on LinkedIn Live as we chat about whether you should be doing more sales and less marketing!With her decades of experience in sales, and my decades of experience in brand and marketing, it's sure to be an interesting conversation.You can register your place at the LinkedIn Event below 👇

4

If you could put up a neon sign for your business, what would it say?What message would you share?What would you want people to know?We all have a neon sign in our business. Whether we mean to or not.It's not a literal neon sign - it's the light we shine for our tribe in the way we deliver our brand promise.What promise are you making?And are you keeping it?Or is the neon sign flickering a little?_____________If you want some help to make your light shine bright, then the Brand Story Strategy Workshop will show you how. The next round is coming in July 2024. Join the waitlist now to be the first to know when enrolments open and to access some awesome bonuses 💛

3

3 Comments

There's no ignoring it - for many, business is a bit tough right now.And whether things are tough or not, as business owners, we're always working on ways to bring new customers into our orbit.But…What if, instead of just any old customer......you could attract more of the RIGHT type of customer into your business?You know the ones I mean. Those ideal customers who understand why they need you and pay their bills on time. The ones you actually love to work with. And who love and value the work that you do.The ones who keep buying from you over and over. And tell other people about you.How can you work with more of them!?In my latest article, I share my 8 Tips to help you do just that.And they might not be what you’d think…Read the full article at the link in the comments 👇

3

1 Comment

Naming things is a reality of being in business.Even after you've named your business, there's products, product suites, courses, offers, lead magnets and even MORE things you have to name.So if you want to:👉 Overcome the creativity trap that’s stopping you from getting started on naming👉 Access step-by-step video tutorials to guide you through each of the 6 Steps for naming your brand or product👉 Unlock all my brainstorming secrets, tips and tricks👉 Actually CREATE A NAME for your brand or product so you can confidently put it out into the world…Then my Brand & Product Naming Masterclass is for YOU!I'll walk you step-by-step through the process I use every time to name brands, products, product suites, courses and offers for my clients.Sound good?You'll find all the details in the first comment below 👇

2

1 Comment

It's one of my favourite poems...The one that is most often quoted on ANZAC Day.The poem is called For the Fallen.And today most people use these lines - At the going down of the sun and in the morningWe will remember themBut my favourite verse is this one - As the stars that shall be bright when we are dustMoving in marches upon the heavenly plainAs the start that are starry in the time of our darknessTo the end, to the end, they remainToday I will remember as I look upon the stars.And I'll give thanks.To all those Australians who served, and who are currently serving to protect the rights and freedoms not just for us, but for people across the world - I thank you.Lest we forget.

2